REACH PATIENTS THE BEST WAY
Targeting capability that changes everything
The breakthrough digital ad delivery program that helps you convert site visitors into leads and leads into office visits.
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and medication data.
Diagnosis-Based Targeting™ is the breakthrough digital ad delivery program that leverages diagnosis, treatment and medication data to help you convert site visitors into leads and leads into office visits.
reasons to believe
How does Diagnosis-Based Targeting'™ even work?
For starters, you need to anonymize more than 38 billion medical reimbursement codes and tie them to household level IP addresses. This unprecedented data source enables precise targeting to prospects with specific medical histories.
If your medical device/product has a patient journey that includes a pathway of diagnostics, treatments and medications, New Patient Source's Diagnosis-Based Targeting™ can reach them efficiently with your message.
Tie all the data to houshold level IP address
It enables targeting to prospects with specific medical histories
We identify if your medical device/product has a patient journey that includes a pathway
Now NPS' Diagnosis-Based Targeting can reach patients efficiently with your message.
Anonymizing medical reimbursement codes than 38 billion medical reimbursement codes
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Diagnosis
Treatments
Medications
Anonymizing medical reimbursement codes than 38 billion medical reimbursement codes
One turnkey success formula
We start with the creation of an optimized landing page that converts visitors to leads at an effective rate depending on how precisely we can define your patient journeys.
We implement a lead-handling process designed by experts to turn leads into office appointments.
To identify top performing HCPs, we set up a Google Adwords pilot campaing.
We create a sympton-based CTV (Connected Television) spot that devices landing page visits.
We deliver a CTV ad impressions with a level of precision only possible trough the use of DBT capabilities.
To help build frequency, we're using social media advertising that also leverages DBT capabilities.
With Return On Advertising Spend (ROAS) verified, we expand the program to maximize effectiveness and bussiness impact.
At New Patient Source, we provide hands-on service. Our team seamlessly integrates our Diagnosis-Based Targeting with your existing lead-nurturing platform or creates one for you if needed.
With Return On Advertising Spend (ROAS) verified, we expand the program to maximize effectiveness and bussiness impact.
Ideal for low-prevelence conditions
Because this breaktrough targeting capability is diagnosis-based, the prevalence of your patient's condition does not impact the program's marketing efficiency. Diagnosis-Based Targeting makes DTC marketing viable for virtually any healthcare product.
The time for New Patient Source is Now
For almost a decade, New Patient Source has collaborated with top Life Sciences firms, crafting tailored hyper-localized marketing for healthcare professionals. Traditional filter strategies struggle with conditions below 5% prevalence, but Diagnosis-Based Targeting revolutionizes this, offering a potent DTC advertising solution for patient acquisition.
